High-end department store Flannels has opened its first London flagship store in an 18,000 sq ft space on Oxford Street.
The multi-brand boutique was designed as a collaborative effort between Italian architects pconp and artist Riccardo Previdi. They took inspiration for the space from the 1903 pastel artwork Ophelia by Odilon Redon.
The four-storey building is designed with black and white marble flooring, antique Persian rugs, bespoke chandeliers, and galvanised metal fixtures. The look combines different decades, styles, and influences to create an inclusive luxury space that has something for everyone.
The store will house ready-to-wear collections for men and women from labels including Burberry, Off-White, Versace, and Ganni. A concept space on the top floor will host brand collaborations and retail experiences. There will also be a Style & Collect service available, allowing shoppers to buy online and pickup in store.
Flannels was founded as a menswear store in 1976 in Knutsford, Cheshire, and later opened several other branches in the north of England including Manchester, Birmingham, Leeds, and Newcastle. It currently has 44 locations throughout the UK
The company is currently undergoing a massive expansion, with 17 new stores opening in the last two years. It plans to open a further 60 by 2022.
Michael Murray, head of elevation at Flannels, said: “We wanted to make a statement with the new location. Oxford Street is one of the best shopping destinations in the world, so it’s the perfect spot for us. We want our shoppers to feel part of a community – everyone is welcome.”
To celebrate the opening of the new store, Flannels has teamed up with LA-based retailer Flight Club, to offer a collection of rare sneakers on sale in London for the very first time.