Italian casualwear brand Napapijri has launched its SS20 collection, which celebrates discovery, self-expression, and creativity. The collection consists of several key “stories”, each with their own unique personality and style.
The Wonder Premium Casualwear Collection is inspired by the bright colours and kitsch of tourism including souvenirs, location t-shirts, tropical prints, and sportswear.
The colour palette is inspired by the Australian landscape, including the earth colours of the Blue mountain and the pinks and blues of the Barrier Reef. Transparencies, holographic patterns, iridescent logos, and mesh detailing also feature highly in this collection.
Futurewear by Napapijri is the brand’s line focusing on sustainability and innovation. It includes the Superlight range of down-free waterproof jackets, Ze-Knit digitally knitted urban wear with body-mapping technology, and the Infinity 100% recyclable jacket made from ECONYL recycled Nylon.
Ease is the brand’s new supima cotton collection made using superior quality cotton for strength, softness, and colour retention.
The Tribe Streetwear Collection features classic cut and sew garments such as t-shirts and hoodies with stripes and trompe-l’oeil graphics with a colour palette inspired by city sunsets.
The new collection is available now from selected retailers and online at napapijri.co.uk