Outdoor brand The North Face has announced a new line – Renewed – made from returned or defective items that have been cleaned, repaired, and refurbished, and sold online at a discount.
The initiative is part of the brand’s commitment to reduce waste in the apparel industry. 85% of textiles currently end up in landfill. Although The North Face offers a lifetime guarantee on its products and a repairs service, it still recognised the opportunity to reduce waste.
The North Face Renewed will start its pilot phase in June, until September. Products will come from the brand’s internal stock, including those that have been returned. Clothing will be professionally cleaned and restored in partnership with The Renewal Workshop. There are plans to eventually enable customers to return their own clothing via stores.
The company hopes that the move may widen its customer base by attracting customers who may not have been able to afford the brand’s prices before, or those who buy used North Face items on eBay and other reseller sites.
Tim Bantle, general manager and vice president of lifestyle brands at The North Face, said: “It just represents a really important next step in the evolution of our overall business…When you’re building the quality of products that we are, but you’re only assuming one life for that, you’re really short-changing all of the work that you’re doing in terms of the design and development process.”
The line will be available for sale online at thenorthfacerenewed.com