Performance luxury brand Canada Goose launch the second season of the highly anticipated Live In The Open campaign, profiling three hand-selected protagonists from around the world: adventurer and film safety expert Aldo Kane, dancer and choreographer Suzette Brissett and actor Shawn Dou.
The campaign, which aims to build on Canada Goose’s deep connection to both the film and entertainment industry, serves as an open invitation to the world to express itself freely and without judgement, with Kane, Brissett and Dou all featuring in one of three films that tell their own unique ‘Live In The Open’ story, with each chapter focusing on the resilience and perseverance inherent in the survival of these creators to inspire a new generation of diverse voices.
Aldo Kane
“I’ve learned over the years to become an expert in surviving.”
Former Royal Marine Commando, world record-setting adventurer and explorer Aldo Kane specialises in providing safety for film and television productions in extreme environments.
In part one of Canada Goose’s latest campaign Aldo practices mind over matter – highlighting the gravity-defying Lightweight Parka. Audience have the opportunity to dive into the mind of the celebrated adventurer on a gruelling journey, showing the courage and determination it takes to look within and breakthrough in the face of adversity.
Suzette Brissett
“Dancing, for me, is just a way for me to release frustration and happiness. It’s a different way to communicate with other people.”
London’s very own Suzette Brissett is an International respected Choreographer & Creative Director that has been dazzling audiences with magical productions over the years for TV, Live Shows, Tours, Music Videos, Commercials, Live Events and Animation Video Games.
Highlighting the boundless motion of the Canada Goose Hybridge jacket, Suzette’s film she’s the multi-talented performer dances alongside her journey towards inner confidence, pushing herself outside of her comfort zone to find her place in the open.
Shawn Dou
“Challenging yourself physically and mentally allows you to understand yourself better.”
Chinese Canadian actor Shawn Dou first rose to fame for his role of ‘Jian Xin’ in Zhang Yimou’s 2010 film, Under the Hawthorn Tree.
In the campaigns final film, viewers are given a glimpse into Shawn’s ‘cyclical world’, establishing how Canada Goose’s new Light Grey colour-way goes beyond the ordinary, as Dou embarks on a quest to push past the familiarity of his daily routine to discover a new colourful world full of endless possibilities.
