The British Fashion Council (BFC) have confirmed that London Fashion Week (LFW), due to run from Friday February 19th to Tuesday 23rd 2021, will still be able to go ahead as digital-only event, despite the Prime Minister’s announcement on Monday, 4th January that lockdown measures were to be once again put in place throughout the UK.
Following extensive discussion with the government as to the appropriate ways in which the annual fashion event could take place, it is agreed that shows, presentations and installations can be filmed and photographed but should not take place with an invited audience.
Filming and shoots can at this stage continue under the COVID relevant secure guidelines, including Performing Arts, Shoot Guidelines and Filming Guidelines, however all permitted activity that involves interaction with individuals outside of immediate households is under constant review, and these guidelines should be referred to regularly to ensure alignment with latest lockdown and tier levels.
“The BFC continues to ask Government to engage in support of the fashion industry.” Caroline Rush, BFC Chief Executive says in a statement. “One of the main active requests is to allow key creative and model talent to travel to and from the UK with a phased introduction of quarantine exemptions for the fashion industry, in order to carry out essential business, to protect the competitiveness of the British fashion industry.”
“This further lockdown is incredibly challenging for businesses, freelancers and individuals. Our industry is one of amazing creativity and this is more true in the UK than any other country. The majority of businesses and individuals we work with are independent businesses and creatives who contribute significantly to the cultural and creative reputation of our country. We will continue to push for support and champion our extraordinary businesses to global audiences.”
“Despite all the challenges the last few years have brought, I truly believe that the creativity, agility and business savvy of our sector will prevail and the societal conscious of our British businesses and fashion workforce will see us re-calibrate to not only be strong creatively but strong sustainably too.”
LFW February 2021 Provision Line-Up:
