Spanish retail giants Zara have teamed up with US fashion brand Fruit of the Loom to launch their first joint capsule collection.
Inspired by some of Fruit of the Loom’s most classic designs, and leveraging the brand’s most recognised vintage logo, the bright and colourful collection is to feature a selection of t-shirts, sweatshirts with matching shorts and pants, and undergarments.
“It’s an honour to collaborate with one of the world’s most prominent and innovative fashion brands.” said Karen Kendrick, Fruit of the Loom’s Vice President of brand communications and creative services. “Zara’s use of our logo from the 80s and 90s, modernised with bright colours, is a wonderful tribute to the fun, optimistic spirit Fruit of the Loom embodies.”
