BRIT Award-winning recording artist Mabel has been unveiled as the face of Levi’s Spring/Summer 2021 campaign.
In a series of images and films, the Call Me Up singer is pictured sporting a range of stylish denim pieces, from the iconic 501 and the Ribcage jean (the highest rise ever in the brand’s history) to the newly launched Loose Fit range, which takes inspiration from the high-rise, relaxed silhouettes of the early 00s.
In a campaign film created to showcase the collection, Mabel speaks candidly of the importance of female empowerment, feeling confident and the women who have inspired her own personal sense of style.
“I’ve always been slightly tomboy-ish, yet I’ve always felt I could define my own sexiness through how I dress,” she says of her partnership with the American clothing company. “There’s something so empowering about being able to showcase all the sides to your personality through varied style choices and experimenting with different fits.”
“I’m someone that dresses depending on my mood. That’s why the Levi’s brand is so iconic to me; there’s a fit for everyone, whether you want to go for that relaxed, baggy look with the new Loose Fit, or a timeless look with a classic pair of 501 Jeans and heels.”
