Pop Princess Ariana Grande has announced the launch of her new fragrance God is a Woman in partnership with LUXE Brands, which will be available exclusively at Ulta Beauty.
Composed of 91% naturally derived clean ingredients, the clean scent is ‘inspired by the grand power of nature’, and is a ‘vegan and cruelty free’ product, following in the footsteps of previous perfume releases Cloud, R.E.M., and Thank U Next.
The American singer/songwriter commented on the fragrance, in a press release saying: “I’m beyond thrilled to celebrate the release of our first ever clean fragrance. We have, of course, been cruelty free but taking this next step moving into clean, with responsibly sourced materials and vegan ingredients, is something we are all very proud of. I really adore this fragrance and hope it makes everyone wearing it feel beautiful and empowered.”
“‘God is a Woman’ is a true representation of Ariana’s powerful message to her fans.” Noreen Dodge, Chief Marketing Officer of LUXE Brands, adds. “The alluring fragrance and brand marks an evolution of the franchise into clean beauty.”
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It was back in 2015 that Ariana Grande first launched her debut fragrance, and has since gone on to create new, innovative scents that have taken home prestigious awards, including Fragrance of the Year in 2020 for Cloud, and again in 2021 Fragrance of the Year for R.E.M..
