Little Mix singer Perrie Edwards has announced the launch of her new global luxury fashion brand, Disora.
With the contemporary label’s first clothing drop due to debut this coming Saturday (October 30th), the 28-year-old shared her excitement with fans on social media, sharing an image of herself posing alongside a large glass PR case containing the collection, whilst wearing a black oversized hoodie with the Disora logo embellished on the back.
“Didn’t think it was possible to be anymore excited than I already am!” The Sweet Melody singer captioned the image. “Years in the making and my brand @disora is finally launching! Thank you to my Disora team for sending me my own PR chest, you bitches are bad and boujee!”
Perrie Edwards x Disora
Whilst the brand’s website states that Disora’s official limited pre-launch access will take place on October 30th, potential shoppers who have already signed up to the mailing list will be given an exclusive code to access the first limited drop. Customers will have to be quick to purchase items though, as the label warns that their first load of items will not be restocked.
Disora will be available for purchase online, and will ship globally, having previously hinting that its distribution network will span across LA, New York, London, Paris, Milan, Seoul, Melbourne and Tokyo.
