Lyle & Scott has teamed up with sports collectable company Panini to launch a brand new nostalgia-inspired capsule collection.
Designed to combine Lyle & Scott’s history and Panini’s position as a renowned collectables creator, the limited edition collection will be presented in two drops, each consisting of four styles across four colourways. It will feature some of Lyle & Scott’s most essential and popular pieces, including matching sweatpants and sweatshirts, T-shirts and hoodies.
All 16 items in the capsule collection are made from 100% organic cotton and 100% organic cotton loopback, as part of the brand’s ongoing sustainability goals, and will be available in blue, green, grey and black.
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Commenting on the evolution of the partnership with Panini, Lyle & Scott Brand Director Ben Gunn says: “With a combined heritage of 207 years, we felt Panini much like ourselves is uniquely placed in a world, where very few things stand the test of time. Panini represents quality and inclusivity, two of the cornerstones that make Lyle & Scott so relevant in today’s ever-changing world. Panini’s intrinsic link with football is something which we felt would connect with so many of our customers, as the brand transcends location, and evokes childhood memories of growing up and collecting stickers amongst your friends and loved ones.”
Whilst Panini Senior Manager Business Development and Partnerships Tony Verdini adds: “Most people around the world identify Panini with relevant moments of their growing up as the brand brings back treasured memories of key highlights in their lives. Millions of collectors are still today entertained and fascinated by the fun of exploring sticker packets and trading doubles at school or at the pub. The Panini experience of swapping, playing and sharing is a universal language that knows no boundaries, whether cultural, racial, age or gender. Current consumer markets demand brands that are authentic, inclusive, respectful and emotional. I do believe both Panini and Lyle & Scott tick all the boxes.”
The Lyle and Scott x Panini collection is available to purchase now.
