Beyoncé’s athleisure brand IVY PARK has partnered with adidas and Peloton to offer its first collaborative apparel and footwear capsule collection.
The collaboration follows the Lemonade hitmaker’s partnership with Peloton in 2020, and will serve as a celebration of “the joining of music, sport and fashion” and “purposefully crafted to empower everyone in their fitness journey”.
Designed in a black and olive palette with pops of neon, the 29-piece collection primarily focuses on layering looks, with bike shorts, tights, loose shorts and T-shirts offering a variety of combinations. Items featured in the collection include hoodies, windbreakers and bra sets available in sizes XXS-3XL, as well as a selection of unisex pieces, with the sizes running from 4 US to 14 US.
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Released alongside the upcoming the apparel collaboration is the capsule’s accompanying ad campaign, which features a number of Peloton’s in-class instructors, including Peloton cycling and dance cardio instructors Ally Love and Cody Rigsby, yoga and meditation instructor Dr. Chelsea Jackson Roberts, holistic esthetician Shani Hillian and tread instructors Becs Gentry and Kirsten Ferguson.
