Unapologetic, bold, disruptive and sexy, would be just some of the words best used to describe the AW23 “WHAT’S THE T” collection by A-gender RTW brand RAY CHU.
Following on from previous collections, which predominately focused on the “sensuality of healing after heartbreak” and reminiscing past love, this seasons capsule embodies the idea of a person getting back on their feet, enjoying the moment, and being bold and impulsive post heartache.
With the introduction of clean silhouettes, presented in a mature monochromatic palette, interspersed with more vibrant pieces in turquoise, chestnut brown, mint green and notes of pink, RAY CHU’s latest designs are tied together by the brand’s identifiable motif of a lightning bolt, which materialises as metal hardware, stitching details and throughout the accompanying accessories line.
Keen to highlight the sexiness of being independent, by altering classically professional pieces to become “fun and sexy”, highlights in the collection include a classic tailored shirt covered in mint green sequins, a pair of dazzling knee length metallic shorts and the brand’s signature micro mini skirt embellished with an oversized buckle.
“What’s the T.” Autumn / Winter 2023
In the hopes of empowering people to find freedom through love and pleasure, RAY CHU teamed up with Tenga (a Japanese adult brand) for London Fashion Week, to artistically explore the transcendent nature of desire, which exists within all of us regardless of gender identity, race and class.
