Mr Porter is teaming up with Nordic lifestyle brand Arket to launch a new limited-edition menswear and childrenswear capsule inspired by nature.
The 120 piece colourful collection launched this week and marks the first collaboration of its kind for both brands, and includes “everyday ready-to-wear staple pieces and accessories such as coats, anoraks, jumpers, T-shirts, trousers and caps”.
With many items twinned across both collections, enabling families to coordinate and dress alike, highlights include a quilted jacket and matching gilet vest in lilac, a blue fleece vest with orange piping, and a hooded towel robe in rugby stripes.
Of the collaboration, buying Director at Mr Porter Daniel Todd said in a statement: “This partnership was born from the shared values of the importance of spending time with your loved ones, experiencing the beauty of nature and looking good while doing it.”
“The clothes are made to explore and have fun in, and we wanted to convey a sense of freedom to our customers through this collection. We are also delighted to include Planet Good Earth as part of this project, their championing of family and community felt like a natural fit and we look forward to bringing their story to life through the collection and campaign creative.”
With Karl-Johan Bogefors, brand and communications director at Arket, adding: “We are incredibly excited to partner with Mr Porter for our first ever ready-to-wear design collaboration on this scale and proud to be part of a new chapter in their beautiful curation of lifestyle products.”
“It is an innovative collection, both unisex and ageless in its approach, inspired by the joy of colour and nature. Launching this collaboration with Mr Porter gives us a unique opportunity to reach a global, style-conscious audience looking for modern and sustainable everyday design.”
In celebration of the capsules launch, the two brands have partnered with Planet Good Earth, a London-based community project that aims to bring families together though gardening by inspiring them to pay more attention to the environment. For more information on the organisation visit their official website here.
The full Mr Porter & Arket collection will be available to purchase at Mr Porter, with select styles online at Arket and in its London flagship store.
