Leading global bank, payments and shopping service Klarna have announced the launch to its global multimedia campaign starring Paris Hilton.
Created in collaboration with Hilton’s next-den media company 11:11 Media, the campaign features Paris in a series of films responding to Klarna’s flexible payments and shopping app features with her newest catchphrase, “That’s Smoooth” – proving that even the most experienced shoppers are impressed by Klarna’s elevated shopping products.
While the campaign focuses on Klarna’s flexible payment options, it also draws attention to Klarna’s other innovative features that make the shopping experience smoother including try before you buy, buyer’s protection, and package tracking.
Directed by Ukranian Grammy Award nominee Tanu Muino (best known for her work with musical artists Harry Styles, Cardi B, Lil Nas X and Lizzo) the “That’s Smoooth” films are set in a dream-like Klarna world featuring elements of “sophistication, playfulness, and a nod to Y2K fashion”. Accompanying campaign stills are photographed by Adrienne Raquel.
“Paris Hilton is a trailblazer across fashion, tech, and business – areas very familiar to Klarna,” Chief Marketing Officer of Klarna David Sandström says in a press release. “Her ability to stay ahead of trends, her shopping prowess and the fact that our customer has grown up with her, made Paris the perfect person to partner with for this campaign.”
With Tanu adding: “It’s so refreshing to put fashion in a comedic spotlight, two things you wouldn’t think go together, but that’s what fashion is about – breaking the rules. Ultimately, we built a world unique to Klarna, a visual experience that doesn’t exist anywhere created by combining modernism with a sprinkle of retro timelessness.”
As a part of the campaign, Klarna’s global ‘ambaddiesore’ Bretman Rock, makes a special appearance alongside Paris, adding a “whimsical twist” to the eye-catching films. “As a resident baddie, there was no way I could pass up the opportunity to star alongside Paris Hilton herself, and the fact that it was for a Klarna campaign, a brand that I have partnered with for over two years… well that was just the cherry on top.” said Rock.
Stretch Your Payments with Paris Hilton & Bretman Rock
https://www.youtube.com/watch?v=6lerIMciASc
The films and stills launch globally on February 27th, and will run through March across social media, digital, broadcast, and OOH platforms. As part of the partnership, 11:11 Media will also promote the campaign across digital channels including Paris’ personal social media handles.
