London’s fashion scene gets a fresh boost this winter as not just a shop partners with the LCF Founders Club for a seasonal pop-up at East Bank. Running from now until 20th December 2025, the shop takes over the ground floor of London College of Fashion’s new Stratford campus and offers a curated look at the next wave of talent.
A Showcase for the Industry’s Future
The pop-up celebrates emerging designers from London College of Fashion and creatives from across University of the Arts London. It arrives at a crucial moment. The UK fashion landscape is becoming tougher for young brands, with limited wholesale options, higher financial pressures and rapid shifts in how people shop.
Even so, many designers continue to adapt. They are building direct-to-consumer models, strengthening their digital reach and forming close-knit communities around their work. Because of that, the pop-up acts as both a retail platform and a reminder of how innovation thrives under pressure.
Who’s Behind the Concept?
not just a shop operates as a not-for-profit retailer. It supports students who want to start product-based businesses and reinvests all profits into enterprise education. As a result, the initiative helps new founders gain practical experience and the confidence to launch.
Meanwhile, the LCF Founders Club is a dedicated network for LCF alumni trading as freelancers or running registered businesses. It has grown to more than 400 members since 2016 and includes names such as Bethany Williams, Steven Passaro, Lone Design Club, Dewey, and Torisheju Dumi. Together, these networks create a strong support system for early-stage designers.
Inside the Pop-Up
Visitors can expect a mix of standout fashion, sustainable innovation and design-led homeware. For instance:
- Harri’s inflatable sculptural pieces
- Kyle Ho’s modern twist on classic menswear
- Experimental pattern cutting from Chenchen Studios
- A new sustainable textile development from FibreLab
The pop-up also features some of not just a shop’s most-loved creators. This includes Yod & Co’s contemporary homeware, playful jewellery from Kam Creates, and Nata Concept Store, who bring a fun new take on the Brussels sprout for the festive season.
Because of this mix, the space is ideal for anyone looking for one-of-a-kind fashion or thoughtful Christmas gifts.
Designers Speak
“I’m really happy to be part of this pop-up with the LCF Founders Club and not just a shop, and to share the world of HARRI,” says HARRI’s Creative Director. “The Founders Club helped me start my business in 2022, so this feels like a chance to give back. Visitors can expect archive pieces and unique samples.”
Visit the Pop-Up
The not just a shop x LCF Founders Club pop-up is open to all visitors.
6th – 20th December 2025
London College of Fashion, East Bank Campus
Queen Elizabeth Olympic Park, Stratford
Bookings are available via Eventbrite.
