Elnaz Gerami is a visionary leader in the marketing industry with an inspiring journey from being a refugee to building a multi-million-pound empire.
Throughout the course of her professional career, Elnaz has managed large-scale campaigns for global brands like Pepsi, Disney, and Marvel, with budgets exceeding $100 million, setting new standards in innovative marketing. Her leadership has been pivotal in navigating high-stakes marketing initiatives across industries, including working with some of the world’s most recognisable brands.
As the CEO of This is it Marketing, Elnaz led the successful exit of a €20 million line of business, showcasing her ability to create substantial value.
Born from a “spark of rebellion”, This Is It Marketing are a collective of dreamers and doers, who go beyond traditional marketing techniques to create compelling narratives and strategic campaigns guaranteed to elevate any brand.
We caught up with Elnaz Gerami for the latest edition of our ‘My London’ interview series.
Favourite neighbourhood:
Notting Hill is my favourite. The colourful houses, the vibrant market, and the eclectic mix of boutiques make it a charming, inspiring place.
Favourite place for brunch:
Sketch is my go-to spot. The creative food and the art-gallery-like atmosphere always make it a unique experience.
Best coffee in London:
Monmouth Coffee in Covent Garden serves the best coffee in town. The cozy, warm atmosphere makes it perfect for relaxing with a cup.
Favourite gallery or business meeting spot:
The Tate Modern. The dynamic art and the river view make it ideal for both inspiration and business meetings.
Tell us a secret:
I once walked into the wrong event in full glam and ended up giving an impromptu motivational speech that people still remember!
Favourite place to shop:
Liberty London. Its curated selection of fashion and home goods always sparks inspiration for both personal style, and business ideas.
Favourite place to find inspiration:
Greenwich Park. The stunning views and open space allow me to think clearly, and find fresh ideas.
Best London destination for a date:
Borough Market. The lively atmosphere, incredible food choices, and authentic feel make it the perfect place for a relaxed, fun date.
Favourite project you’ve worked on in London:
Holding a London Fashion Week event in the heart of Marylebone. It was an amazing experience to be at the centre of such a prestigious occasion.
Your sanctuary in the city:
Hyde Park. Surrounded by greenery, it’s the best place to escape the city’s buzz and relax in nature.
What inspires you?
People who push boundaries and take risks inspire me. I’m driven by challenges and the opportunity to innovate.
This season I’m loving…
Bold, vibrant colours. Whether in fashion or branding, embracing the unexpected brings energy into everything I do.
