To promote the new McQueen Graffiti Collection, British fashion house Alexander McQueen has launched a guerrilla marketing campaign across fashion capitals worldwide.
To promote the line, Alexander McQueen have released a short, black-and-white film showing the graffiti on the brand’s pre-fall and fall 2021 collections across ready-to-wear, bags and shoes in both mens- and womenswear.
The graffiti capsule can be seen on buildings, buses, taxis, underground and on pavements in London, New York and Paris, as well as on trams outside the Duomo in Milan.
The collection features t-shirts, socks, satchel bags, single-breasted camel coats with military green parka sleeves with a price range of £60 – £2995.
