British DJ trio Hale Zero have been unveiled as ambassadors for Don Julio 1942.
Taking to social media to share the news, brothers Carl, Rafael and Greg said in a statement: “We’re so excited to finally be able to announce our ambassadorship with Don Julio 1942.”
“Don Julio is renowned for its high quality and being associated with the best celebrations in the world. We love that the brand crosses fashion, music and culture as we do.”
“We have a host of amazing events and projects that we’ve been planning behind the scenes and we’re looking forward to sharing them with you.”
To celebrate the partnership, the trio hosted an intimate drinks reception at Gymkhana’s new cocktail bar 42, attended by close family and friends, including KLOSS Films founder Alec Maxwell, Deborah Ababio, stylist Jay Taglè, ‘New Model Agency’ star Jasroop Singh, OIZA designer Olivia Ozi-Oiza Chance, and models Aweng Chuol, James Corbin, Lenny Kragba and Yannick Konan.
Addressing guests in attendance, Natalie McCain of NATEM who represents the group, said: “This collaboration is such a nice marry up of what both Hale Zero and Don Julio stand for.”
“Like the boys have already said, we have a lot of exciting projects and events scheduled to take place in the coming months, which we can’t wait to share with everyone soon.”
About Don Julio 1942
Named after its founder Don Julio González, Don Julio Tequila was founded in Jalisco when González began distilling Tequila in 1942 – he was 17 at the time.
Initially made to share with his close friends and family, the popularity and quality of his Tequila spread and gave room for a business to grow.
For González’s 60th birthday in 1985, his sons created a Tequila in his name, Don Julio, and it was this quality Tequila that launched the company in 1987.
It is considered to be the world’s first luxury tequila; each agave is planted further apart, giving them more room to grow, and allowed to grow to full maturity before harvest and then slow roasted for 72-hour cycles.
