Hong Kong rapper and fashion muse Jackson Wang has been unveiled as the latest brand ambassador for Louis Vuitton.
Announcing the news via social following Wang’s appearance at the brands menswear autumn 2023 show at Paris Fashion Week, the international French house wrote: “The Maison is pleased to announce that the world-renowned singer will be joining as new House Ambassador.”
Ahead of the presentation, Vuitton teased the appointment with a 30-second video in which Jackson invited fans to watch the livestream on Weibo and WeChat. The short clip received more than 188,000 views at the time of publication.
The “Come Alive” singer, who is currently on tour in Europe, attended the Louis Vuitton men’s show, wearing an all-black ensemble, alongside fellow guests Usher, Tyga, JJ Lin and Jasper Liu.
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