Italian sportswear giant Macron has launched its first high-end lifestyle collection, Macron O.N.E., fronted by model and actress Elisabetta Canalis.
The campaign, unveiled today, introduces O.N.E. (Own Nothing Else), a 40-piece collection designed to merge Italian tailoring with advanced technical fabrics. The range offers versatile men’s and women’s pieces intended for year-round wear, with an emphasis on clean lines, timeless design, and functionality.
For the debut campaign, Canalis showcases the collection’s autumn–winter highlights, including wool and neoprene coats, padded jackets, and a palette dominated by black, with navy and ivory accents.
“Macron O.N.E. embodies an aesthetic shaped by sport, giving life to the concept of Activefashion,” said Gianluca Pavanello, CEO of Macron. “Choosing Elisabetta Canalis as our ambassador perfectly reflects this vision: elegance, dynamism, and functionality united in a single concept.”
Prices range from £58 to £288, and the collection is available now at macron.com. Updates and campaign content can also be found on Instagram via @macron.one.
