Oakley Release Remake of Bob Marley’s Iconic Hit ‘One Love’ To Celebrate The Universal Love of Sport
Sports brand Oakley have today unveiled a powerful remake of Bob Marley’s iconic 1965 hit One Love, as part of their For the Love of Sport Campaign.
Performed by Brit Award winning British-Jamaican singer-songwriter, Celeste, complete with reworked verses, co-written by Oakley athletes including Diamond DeShields, Ryan Sheckler, Oksana Masters, Caroline Buchanan and Ítalo Ferreira, the 2020 version of the much loved song aims to inspire and ignite feelings of hope and positivity during such dark and uncertain times, transforming the song into a modern-day love story, further amplified by the tracks official music video which showcases a dynamic display of passion and determination as viewers follow athletes’ individual journeys and the way sport has impacted their lives and the people around them.
Watch the Oakley One Love music video below:
https://www.youtube.com/watch?v=ShMDH4ODbnk&feature=emb_title
“The world really needs love right now, and we’re thrilled to work with Oakley on this amazing reinterpretation of One Love, so it can be meaningful to a new generation during a time when it’s needed most.” Ziggy Marley, son of Bob and Rita Marley, says of the collaboration. “Sport, specifically soccer, was my Dad’s second love after music, and it brought him a great deal of joy throughout his life.”
For The Love of Sport
Oakley’s For The Love of Sport campaign honours one of the worlds most universal passions – that of sport! During the writing process of One Love, Oakley took time to interview it’s global network of athletes, all of whom possess an intimate connection to partaking in competitive physical activities, to explore the unifying qualities of sport through their personal journeys, to discover that the work they do as a collective possesses an ubiquitous ability and power to push-through boundaries and overcome adversity, even during the toughest of times.
“Sport has the power to evoke emotion, whether participating or spectating.” Oakley Global Marketing Director Ben Goss says in a statement. “And the world is in a fragile place right now. By sharing what drives us and our athletes, this love of sport, our hope is that it can have a positive impact on uplifting the community during these uncertain times.”
For more information on One Love by Celeste for Oakley and the For The Love of Sport Campaign visiting Oakley.com now.
