Former CEO and founder of Ted Baker, Ray Kelvin, is a busy man. He’s launched a new project that is sure to make waves in the fashion world.
Sealskinz, the innovative, British performance wear brand, has expanded its current offering with the launch of Vitae.
Vitae is the brainchild of Ray Kelvin and a dedicated fashion and lifestyle collection to run alongside performance accessories, waterproof socks, and functional apparel.
Building on the brand’s unique heritage and expertise, Kelvin’s Vitae is part of the brand’s next phase. Taking inspiration from his love of the outdoors, combined with his unparalleled passion for design and Sealskinz’s innovative technology, Vitae is built to perform and designed for life.
Combining premium quality fabrics, on trend silhouettes and innovative, multi-functional detailing synonymous with the brand, the new line will take its wearers from the trails to the city effortlessly.
Chore jackets and unstructured blazers are made from stretch fabrics and have water-repellent finishes, whilst tees and signature polos offer UV protection and feature secret pockets. Baseball caps are waterproof and foldable so they can easy be stored in a pocket. The collection also includes classically cut chinos, shorts, shirts, and statement swimwear.
The Vitae Collection is available at sealskinz.com/collections/ss24-collection, with prices ranging from £59 to £300.
