Hunza G launched in 1984 with one idea: swimwear that fits real bodies, not just sample-size ones. The brand built its name on a single fabric, the Original Crinkle™. It’s a stretchy nylon-elastane blend that moulds to your shape rather than the other way round. One size fits UK 6 to 18. No cup sizes, no guesswork, no returns because the small ran small.
The crinkle look became genuinely iconic in 1990, when Julia Roberts wore a Hunza G piece in Pretty Woman. The brand then went quiet for a while. In 2015, creative director Georgiana Huddart relaunched it, and Hunza G came back sharper: bolder colours, smarter cuts, and the same one-size promise at its core. Today it’s the swimwear you’ll spot on every stylish sunbed from Notting Hill to Positano.
What Is Original Crinkle™, Actually?
Original Crinkle™ is 97% polyamide and 3% elastane, woven with a crinkled texture that stretches in every direction. Unlike a standard swimsuit, it doesn’t rely on darts, boning, or padding for shape. Instead, the fabric itself sculpts and supports, adapting to whatever body puts it on.
That’s also why every Hunza G piece is one size. It genuinely stretches to fit UK 6 to 18 (US 2 to 14), and it bounces back to its original shape after every wear. So it works for a beach holiday this year, and it’ll likely still fit next year too. For anyone who’s ever felt stuck between two sizes on a swimwear rail, this is the whole appeal.
The Edit: 10 Hunza G Pieces Worth Packing This Year
01 — Hunza G — Square Neck Swim, Bubblegum
Swimsuit · £175
This is the design that built the brand, and it’s still the one to start with. The square neckline nods to Hunza G’s 80s roots, while the scooped back and classic-cut bottom keep things flattering rather than fussy. Bubblegum is the pink that photographs well on every skin tone. If you only buy one Hunza G piece, make it this.
02 — Hunza G — Jean Bikini, Orange
Bikini · £175
The Jean Bikini proves bandeaus aren’t just for smaller busts. A bow-style bandeau top pairs with classic-cut bottoms, giving proper coverage without any straps to fuss with. Orange is punchy without tipping into neon, so it works just as well on a lounger as it does on a boat.
03 — Hunza G — Pamela Swim, Cornflower Blue
Swimsuit · £175
Pamela is Hunza G’s scoop-neck signature, and Cornflower Blue is one of its most-worn shades. Thin straps and a scoop neckline keep the shape simple, while the crinkle fabric does the sculpting underneath. It’s an easy suit to build a whole holiday wardrobe around, since it goes with almost every sarong or shirt you own.
“Say goodbye to sizing stress.” It’s Hunza G’s own tagline — and after nearly 40 years perfecting one fabric, they’ve earned the right to say it.
04 — Hunza G — Xandra Bikini, Metallic Coral
Bikini · £175
Xandra combines a square neckline with classic-cut bottoms, so it sits somewhere between the Square Neck swimsuit and the Jean Bikini in terms of coverage. Metallic Coral catches the light beautifully in person, giving it a slight sheen that reads as considerably more expensive than the price tag suggests.
05 — Hunza G — Coverage Camille Swim, Metallic Chocolate
Swimsuit · £215
This is Hunza G’s Coverage line, built for anyone who wants a little more fabric without losing the shape and support the brand is known for. Camille has a fuller cut through the body, and Metallic Chocolate is a warm, low-key neutral that works just as well on a city break as it does on a beach.
06 — Hunza G — Coverage Square Neck Swim, Black
Swimsuit · £175
Same square neckline as the original, but cut with extra coverage through the leg and torso. Black is the shade to reach for if you want one swimsuit that works for laps at the lido and lounging by a pool with equal confidence. It’s also the easiest colour to dress up with gold jewellery come evening.
07 — Hunza G — Square Neck Swim, Black
Swimsuit · £175
The standard-coverage version of the square neck, in black. Where the Coverage Square Neck offers more fabric, this one sits closer to the body for a sleeker, more classic silhouette. If you already know Hunza G fits you well, this is the safest, most versatile colour to own.
08 — Hunza G — Coverage Square Neck Swim, Navy
Swimsuit · £175
Navy is the quiet alternative to black, and it reads slightly softer against most skin tones. Paired with the Coverage cut’s extra fabric, it’s a strong pick for anyone who wants a swimsuit that feels supportive enough for an entire day at the beach, not just a quick dip.
09 — Hunza G — Nadine Bikini, Black
Bikini · £195
Nadine is one of Hunza G’s most popular bikinis, and it’s easy to see why. High-waisted bottoms give proper coverage through the middle, while a tortoiseshell hoop detail on the top adds a slightly retro, old-Hollywood edge. It’s the bikini to reach for when you want a little more glamour than the basics offer.
10 — Hunza G — Pamela Romper, Black
Romper · £195
Inspired by the Pamela swimsuit, the Romper offers the same scoop neckline and thin straps, plus an extended legline for a little more coverage. It works as swimwear on its own, but it also doubles as a going-out piece once you’re back from the beach. Fewer holiday packing decisions, more time actually on holiday.
Does Hunza G Really Fit Every Body?
Broadly, yes. Hunza G’s one-size design is built to stretch across UK 6 to 18 (US 2 to 14), and the Original Crinkle™ fabric is specifically engineered to flex, sculpt, and support rather than restrict. It’s genuinely one of the more inclusive approaches in swimwear, since it removes the awkward guesswork of picking a size from a chart.
That said, fit still varies slightly by style. Bikini bottoms like Nadine’s high-waisted cut sit differently than the classic-cut bottoms on Jean or Xandra. So if you’re choosing between two styles, check the specific coverage notes on each product page. For more general guidance, see our complete guide to buying swimwear that actually fits.
How to Style Hunza G, Beyond Just Sunbathing
Hunza G’s crinkle fabric holds its shape well enough to double as clothing, not just swimwear. Here are three ways to get more wear out of one piece. For a wider take on dressing for a hot city summer.
The Pool-to-Bar Formula
THE LOOK — A Square Neck or Coverage Square Neck swimsuit, worn under a sheer linen shirt with gold hoops and flat sandals. No need to change for lunch by the pool; just add the shirt and you’re done.
The square neckline sits high enough to look intentional under an open shirt, rather than like swimwear caught mid-transition.
The Beach-Bag Formula
THE LOOK — The Jean or Xandra Bikini, paired with high-waisted denim shorts and a straw tote. Keep jewellery minimal; the bikini’s colour does the talking.
Because these bikinis fit like proper clothing rather than pull tight or dig in, they hold their shape through a full day of walking, swimming, and everything in between.
The Evening Formula
THE LOOK — The Pamela Romper, worn on its own with strappy heels and a clutch once the sun goes down. No outfit change required between the beach club and dinner.
This is the whole point of the Romper. It gives just enough extra coverage to feel appropriate off the sand, while still being genuinely swim-ready earlier in the day.
Hunza G Swimwear: Your Questions Answered
Is Hunza G swimwear worth the money?
For most people, yes. Prices sit between £175 and £215, which is a fair amount for swimwear. However, the Original Crinkle™ fabric is genuinely durable, holds its shape after repeated wear, and the one-size design means you’re less likely to outgrow it or need a different size next season. Many customers report wearing the same suit for several summers.
Does Hunza G swimwear run true to size?
Hunza G doesn’t use traditional sizing at all. Every piece is one size, designed to stretch and fit UK 6 to 18 (US 2 to 14). The fabric moulds to your body rather than following a fixed size chart, so most people find it fits comfortably across a wide range of shapes.
What is Hunza G’s Original Crinkle™ fabric made from?
It’s 97% polyamide and 3% elastane, woven with a distinctive crinkled texture. This blend gives the fabric its stretch and structure, allowing it to sculpt and support without wires, padding, or boning.
How do you care for Hunza G swimwear?
Machine wash in warm water, then hang or lay flat to dry. That’s the brand’s own guidance, and it’s refreshingly simple. Avoid hot tubs, saunas, and prolonged chlorine exposure where possible, since these can affect the fabric’s colour and elasticity over time.
What’s the difference between Hunza G’s regular and Coverage styles?
Coverage styles, like the Coverage Square Neck and Coverage Camille, use a fuller cut through the body and legs for extra coverage, while still using the same Original Crinkle™ fabric. The regular styles sit closer to the body for a sleeker, more classic swimsuit silhouette.
Shop Hunza G Swimwear
The full range, including every colourway and style, is available directly from Hunza G.
