The FARM Rio FW26 campaign takes the Brazilian brand’s signature maximalism somewhere new, turning the same intricacy and intention found in its clothes onto the styling itself.
A Different Kind of Twinning Moment
FARM Rio shot the FW26 campaign entirely in-studio, a shift from the natural landscapes and outdoor settings of previous seasons. A warm, minimal backdrop brings the collection into focus, leaving room to consider each garment and the many ways it can be worn.
Four pairs of twin sisters carry the story, each pair exploring a different interpretation of the same piece, print or colour. Their resemblance creates a natural symmetry, while their styling pulls them in opposite directions. Each duo comes from a different part of the world, spanning North America, South Korea, Greece and Brazil.
Balanced Contradiction
The campaign rests on a simple idea: one piece can hold many stories. With the right styling, familiar clothes take on new character. Layering becomes a way of rereading the wardrobe, bringing together vibrant prints, considered solids, tactile textures and unexpected proportions.
A romantic lace top pairs with a relaxed sweatshirt. A maxi puffer layers over bohemian classics. A printed wrap skirt sits over wide-leg denim. Each combination shifts the character of the pieces involved, without changing the clothes themselves.
For FW26, FARM Rio locates versatility not in simplicity, but in the space between contrasting elements and ideas. Clothes, like the people who wear them, don’t need to belong to a single category — they can be soft and edgy, familiar and unexpected, nostalgic and new.
The Jacquard Capsule
The collection’s first drop arrives as a jacquard capsule, new ground for FARM Rio’s house of prints. A structured dress pairs with jackets and bottoms designed to work separately or as coordinated sets. Vintage-inspired florals and landscapes bring a sense of textile heritage into FARM Rio’s tropical vocabulary.
About FARM Rio
FARM Rio is a Brazilian brand known for maximalist prints, colour and a distinctly tropical point of view. If FARM Rio’s approach appeals but you want to see how it compares, our guide to brands like FARM Rio rounds up similar labels worth knowing.
When and Where to Shop the FARM Rio FW26 Campaign
The FARM Rio FW26 campaign goes live on 1 September 2026. The first collection drop, the jacquard capsule, arrives in stores on 8 September 2026 and online on 9 September 2026.
FAQs
What is the FARM Rio FW26 campaign?
The FARM Rio FW26 campaign is the brand’s Fall Winter 2026 campaign, shot entirely in-studio and built around four pairs of twin sisters styled in opposite directions.
When does the FARM Rio FW26 campaign launch?
The campaign goes live on 1 September 2026.
When can I buy the first FARM Rio FW26 drop?
The first drop, a jacquard capsule, arrives in stores on 8 September 2026 and online on 9 September 2026.
What is the FARM Rio jacquard capsule?
The jacquard capsule is the first drop from the FARM Rio FW26 collection. It includes a structured dress, jackets and bottoms designed to be worn separately or as coordinated sets, featuring vintage-inspired florals and landscapes.
