Gucci brings together three of the worlds most stylish and eccentric musicians for its latest men’s tailoring collection, “Life Of A Rock Star”.
Shot in Los Angeles in February by American film director Harmony Korine (Spring Breakers, Mister Lonely, The Beach Bum), the 70’s inspired ad campaign sees A$AP Rocky, Tyler, The Creator and Iggy Pop model pieces from the ultra chic collection whilst “celebrating life” inside of Iggy’s Mid-Century Modern West Coast mansion.
The three artists, each known for their own individual, distinctive and instantly recognisable style, create an undeniable magic on screen, their combined synergetic chemistry bringing the Italian fashion houses fresh designs to life in an ultra flamboyant and glamorous way.
Pieces from the collection featured in the clip include a perfectly cut burgundy corduroy suit, a sleek petrol blue roll reck, a green-and-gold “GG” link motif sweater vest and a vibrant pair of forest green checked trousers. Accessories on display include multiple pairs of 70’s inspired wide-frame sunglasses, a variety of bucket hats and a collection of leather made handbags.
In a statement accompanying the ad, Gucci’s Creative Director Alessandro Michele says: “The result is a group campaign with three men who I believe had fun too. There is always this image of eccentricity, because they are in fact eccentric themselves. A certain type of fun is also portrayed and the idea of how one’s obsession with appearances can create a kind of common ground that can become a sort of brotherhood. It was beautiful to see these three men together, seemingly different but very similar.”
“This is another chapter of this journey. With these campaigns, I am working on different ways of being elegant, and these three men embody this idea perfectly. I like to tell the story of elegance in completely arbitrary and unexpected ways. Perhaps elegance is something in the air that sometimes you are not even ready for. Male elegance can be unpredictable and strange.”
Watch Gucci’s “Life Of A Rockstar” ad campaign below:
