Victoria Beckham has this week unveiled the latest product to launch under her ever expanding Victoria Beckham Beauty line, Posh – a luxurious new lipstick collection created to honour Beckham’s iconic Spice Girls alter-ego.
Packed with nutrient-rich natural oils and soft, protective waxes (avocado, coconut, jojoba), the Posh lipstick guarantees to hydrate and nouris while imparting rich, impactful colour with buttery shine, resulting in healthier, happier, fuller-looking lips.
Available in nine different shades and tones – Play, Fringe, Pose, Sway, Spice, Girl, Pout, Pixi and Pop, Victoria and her beauty team promise each shade in the collection comes with the “perfect liner to match”.
Posh is Back: The New Posh Lipstick
“An ode to my journey, and yours.”
In an open letter explaining the inspiration behind the new lipstick collection Victoria writes:
“I was given the name Posh in 1996 over lunch with Peter Loraine of Top of the Pops magazine and the rest of the Spice Girls. I can’t say it would’ve been my first choice, but I ultimately grew into it on my own terms. I was young and shy, and being Posh helped me find my style and confidence, and my voice.
After the Spice Girls, I distanced myself from the nickname because it had unwavering momentum of its own. I wanted to find my own direction. Now, years later, I look back at that formative time with appreciation. Posh forever changed the course of my life, opening the door for me to go after my dreams.
This week, I celebrate Posh with the launch of Posh Lipstick. It is deeply personal — lipstick has always given me confidence when I needed it and extra spice when I already had it. Each shade is inspired by a specific memory, and whilst the moments may have been my own, the energy and emotion is shared by us all.
This is an ode to our lifelong journeys of self-discovery as women.
Posh is back.
x VB
