England and Manchester United footballer Marcus Rashford MBE has teamed up with British fashion house Burberry, to launch a brand new initiative to ‘support UK youth organisations in Manchester, London and charities with a global reach’.
Designed to help encourage and empower young people to ‘explore their dreams’ by ensuring youth programmes can continue to make a positive impact in some of the worlds most deprived communities, Burberry aim to provide support for education groups, as well young creatives, artists and entrepreneurs all of whom face challenges as a result of the global COVID-19 pandemic.
In London, the label is set to work with London Youth – a charity on a mission to improve the lives of young people in the capital, supporting a network of over 600 community youth organisations that create thousands of engaging opportunities for young people each year. Fifteen youth centres jointly selected by Burberry and London Youth will also receive grants to ensure their programmes can continue to make a positive impact in some of London’s most deprived communities.
In Manchester, Burberry are to provide grants for Norbrook Youth Club and Woodhouse Park Lifestyle Centre, two youth centres Rashford attended as a child. Volunteers from the two groups will be come together as part of the partnership to help charities in the Wythenshawe area where both clubs are based.
#BurberryVoices: Burberry Supports Youth
Following his successful campaign for school meals to continue to ensure children weren’t at risk of going hungry, Marcus Rashford is once again using his platform for good with today’s announcement of his partnership with Burberry.
In a moving letter the 22-year-old writes to his 10-year-old self published to accompany the news, Rashford writes: “Would I be the Marcus Rashford you see stood in front of you today if it wasn’t for the hardship and struggle? Simple answer? No. You should never be ashamed to ask for help. Take pride in knowing that your struggle will play the biggest role in your purpose. Never drop your head in shame”.
Read the letter in full below:
https://www.instagram.com/p/CHFSXJTHkr-/
In a statement posted on Instagram following the news of the initiative, Chief Creative Officer at Burberry, Riccardo Tisci writes: “I grew up in Italy – part of a poor family, but a family full of love, and hopes and dreams. Today, I am proud to partner with Marcus Rashford on the new Burberry initiative, supporting young people across the globe and helping them to achieve their goals. Today, it is more important than ever that young people feel like they are seen and heard. We need to support the next generation, to help them go beyond – their dreams are our future.”
For more details on Marcus Rashford and Burberry’s new partnership click here.
