Beyoncé kicks off the new year in style, teasing die-hard fans with a glimpse of what’s to come from the latest drop of her Adidas x Ivy Park Collection.
Designed to bring the street to the slopes, and to empower “creativity, individuality and imagination” in its wearers, the size-inclusive collection features alpine-inspired streetwear, including the updated Forum Mid and Super Sleek trainers and the Super Sleek Boot, using elements including faux sheepskin and ski tag prints.
BEYONCÉ X ICY PARK COMING SOON…
For the collections accompanying ad campaign, Icy Park, we see Beyoncé along with a whole host of stars, including Hailey Bieber, rapper Gucci Mane, singer Kaash Paige, and models Akesha Murray, Shi Gray and Kyla Coleman sporting key pieces and items from the winter inspired line, on snowy ground and against an Alpine backdrop.
Icy Park becomes Beyoncé’s third drop with Adidas – her two previous collections, launched in 2020, both sold out immediately.
