Disney F1 has landed at Silverstone. The European debut of the “Fuel the Magic” campaign brings the partnership to the British Grand Prix this weekend. Expect a new product collection, West End-calibre live entertainment, and a city-wide retail takeover across London.
Disney F1: A First for the UK
Silverstone is hosting a full Disney F1 activation for the first time. Limited-edition retail pairs with character appearances and live performances at the home of motor racing. The moment also builds on a run of global Disney F1 activations. These include a Formula 1 car installation at Shanghai Disneyland and Minnie Mouse waving the chequered flag at the F1 Academy race in Canada.
Claire Terry, Senior Vice President of Disney Consumer Products EMEA, called the British Grand Prix a milestone for the partnership and its place in motorsport history.
New Disney F1 Products Launch for Silverstone
A seven-piece Disney F1 collection debuts exclusively for the British Grand Prix. Fans can shop it at the trackside fanzone, the F1 Hub on Oxford Street, or fanatics.co.uk. A new Disney F1 Academy range launches alongside it. There’s also a wider drop of t-shirts, caps, collectible pins, and a Mickey Mouse plush exclusive to Disney Store.
Disney F1 Live Entertainment at the Track
For the first time at Silverstone, Disney Theatre Group brings West End-level performances to the circuit. The line-up includes sets from The Lion King and Hercules. Meanwhile, Mickey and Minnie Mouse will make surprise appearances throughout the weekend. Trackside, fans can shop the Disney F1 collection in the fanzone and Paddock Club, then stop by a branded photobooth for a personalised souvenir.
Disney F1 Takes Over London
The activation extends well beyond the track. Disney Store’s Oxford Street flagship gets a dedicated takeover with new product. Meanwhile, UNIQLO is stocking the Disney F1 collection across four London locations. It’s the first time the six-piece UNIQLO range has landed in a UK store. Elsewhere, expect bespoke branded black cabs and high-impact Oxford Street placements through race weekend.
Shop the Disney F1 Collection: Our Top Picks
Disney Store
- Velocity Mickey Mouse Quarter Zip Sweatshirt — £140
- Racing Mickey Mouse Soft Toy (30cm) — £44.99
- Velocity Mickey Mouse Crossbody Bag with Charms — £70
- Velocity Mickey Motors Sports Jersey — £125
Formula 1 x Disney
- Mickey Wheel 5 Panel Hat (Green) — £47
- Fuel Racing Jacket (Green) — £210
- Mickey Glow T-Shirt (Ivory) — £47
- Race Grid T-Shirt (Black) — £47
- Keycharm — £30
- Varsity Jacket (Black) — £370
UNIQLO
- MAGIC FOR ALL x F1 UT Graphic T-Shirt (White) — £19.90
- MAGIC FOR ALL x F1 UT Graphic T-Shirt (Black) — £19.90
The UNIQLO pieces sit within the brand’s long-running “MAGIC FOR ALL” project with Disney. The front features a Mickey silhouette styled like a race circuit. On the back, a map of F1 host countries completes the design.
Where to Shop the Disney F1 Collection
The Disney F1 collection is available now. Find it at the trackside fanzone, the F1 Hub on Oxford Street, Disney Store, fanatics.co.uk, and select UNIQLO London stores throughout British Grand Prix weekend.
