Urban Automotive and Visionnaire have unveiled a one-off Range Rover Long Wheelbase Autobiography to celebrate the opening of Visionnaire’s new London flagship in Knightsbridge.
The bespoke SUV made its public debut at Visionnaire’s showroom on 171–175 Brompton Road. The collaboration brings together British automotive design and Italian craftsmanship. It also reflects both brands’ focus on personalisation and bespoke luxury.
A bespoke Range Rover inspired by Italian furniture
The project starts with a Range Rover Long Wheelbase Autobiography. Urban Automotive added its signature carbon fibre Widetrack styling package, including a replacement bonnet, redesigned front and rear bumpers, and bespoke exterior components.
In addition, the vehicle features a custom two-tone paint finish. The exposed carbon fibre details create a more contemporary look while preserving the Range Rover’s recognisable silhouette.
Inside, the cabin takes inspiration from Visionnaire’s Adele armchair, designed by architect Marco Piva. Cream and green Alcantara upholstery sits alongside bespoke quilting, bronze metal accents and exclusive Urban x Visionnaire branding. Together, these elements bring the furniture design into an automotive setting.
A one-off collaboration
Designer Aro Omar led the creative direction for the project. Her long-standing relationship with Visionnaire helped shape the colour palette, material selection and interior detailing.
Rather than simply customising an SUV, the brands created a vehicle that reflects Visionnaire’s approach to contemporary living. As a result, the interior feels more like a bespoke living space than a traditional cabin.
Unveiled alongside Visionnaire’s new London flagship
The one-off Range Rover was revealed as part of the opening of Visionnaire’s new five-storey London flagship.
Located in Knightsbridge, the showroom combines furniture, art and lifestyle collections across several floors. Consequently, it serves as both a retail space and an immersive design destination.
Matthew Welch, Managing Director of Urban Automotive, said the collaboration reflects growing demand for individuality, craftsmanship and bespoke design within the luxury market.
Meanwhile, Marwan Shimy, CEO of Visionnaire MEIA & UK, said the project demonstrates how the brand’s design philosophy can extend beyond interiors into the automotive world.
British tailoring meets Italian craftsmanship
The collaboration highlights the growing crossover between luxury automotive design and premium interiors.
Although the Range Rover remains a one-off commission, it demonstrates how craftsmanship and personalisation continue to shape the modern luxury market. Furthermore, it showcases how British automotive expertise and Italian design can come together in a single bespoke creation.
