Retailer Primark has announced it will launch an exclusive clothing range with the bakery chain Greggs.
The limited-edition, 11-piece clothing collection will be available in 60 of the high street chains stores from February 19th, and will include hoodies, t-shirts and accessories.
Ahead of the launch, a new, 130-seater cafe set to open in Primark’s largest store in Birmingham. ‘Tasty by Greggs’ aims to fully “encapsulate the Greggs brand”, with doughnut inspired seating areas, flying sausage rolls and a sugar string swing.
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Raymond Reynolds, Business Development Director at Greggs said: “Greggs clothing is something our customers have continually asked for, so it’s great that together with Primark we can now make our first official range available across the UK.”
Whilst Tim Kelly, Director of New Business Development at Primark, added: “We want to give our customers incredible experiences in our stores and offer collections they can’t find anywhere else, with brands we know they love.”
To celebrate the launch of the collection, Greggs and Primark are to host an exclusive pop-up boutique on Dean Street in Soho, London from February 17th – 18th, where Visitors will be given exclusive access to the range ahead of its nationwide release. Shoppers can book one of the limited time slots via Design My Night, available on a first come first serve basis.
