Barbour International celebrates the unveiling of its SS22 “Journey of an Original” film series and campaign with BMX star, Kye Whyte.
Launched Friday April 1st, the first iteration of the series arrives in the form of a short film that focuses on Whyte’s career to date – unearthing pivotal moments and various experiences that celebrate his ascent to the top!
Shot on location in Peckham, the one minute clip sees Kye riding his BMX bike around the area’s renowned Bussy building, whilst narrating a pre-recorded monologue that reflects on his inspirations and successes – from his father’s influence, to winning BMX competitions all over the country, and more recently winning a silver medal at the Tokyo 2020 Olympics.
Journey of an Original with Kye Whyte | Barbour International SS22
Commenting on the campaign, the Olympic Silver medalist says: “Telling my story in a way that feels authentic and legitimate with a brand rooted in heritage is such an honour, I’m so glad to work with Barbour International on this project.”
Barbour International’s “Journey of an Original” series profiles authentic ambassadors and collaborators who align with the brand’s values of “upholding the badge of an original”. This film comes as part of a wider series with more stories and talent to follow over the coming weeks.
