Winona Ryder has been unveiled as the new face of Marc Jacobs, and will front the brands latest accessories campaign.
Following in the footsteps of personalities including Chloë Sevigny and Nicki Minaj, Rider will star in a series of ads to co-inside with the launch of Jacobs’ new J Marc Shoulder Bag.
Shot on location in Los Angeles, the campaign was styled by former Dazed fashion director Emma Wyman and photographed by Harley Weir, Winona is seen wearing a pair of Jacobs’ Kiki boots, tulle skirts, lace-trimmed slips and a full-length gothic inspired gown lifted from the MJ archives.
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The new ad arrives almost 20 years after Ryder’s first collaboration with the fashion brand, with the Stranger Things actress having previously served as the face of the label’s Spring 2003 campaign. Winona also became an ambassador for Jacobs’ beauty brand in 2015.
The Marc Jacobs’ J Marc Shoulder Bag is available to purchase now and comes in a variety of colours –– including blue, magenta, orange, and green as well as black and white, and tan.
