As summer 2024 approaches, David Koma is excited to announce the launch of a new swimwear and lifestyle brand titled “Let’s Swim.”
Operating independently from the Georgian-born designer’s highly revered eponymous label—which primarily focuses on cocktail dresses and gowns—this latest venture by the now London-based creative involves collaboration with new partners and one of his childhood friends. The range is inspired by the nostalgic imagery of the Pirelli calendar and Playboy Magazine.
“Let’s Swim has provided me with a platform to explore new interests, a concept that ties my love of travel to my work in fashion,” Koma said in a statement. “I’ve always been intrigued by single-product brands, and swimwear felt like a natural progression and creative outlet.”
Presented in shades of red, ocean blue, yellow and metallics, the first drop centres on womenswear, and features ten bikinis and five swimsuits, along with eight beachwear pieces.
Highlights include a mesh maxi dress, a one shoulder bandeau swimsuit and a triangle bikini silhouette, as well as a striking ‘Let’s Swim’ red beach towel.
Designed in London, and made in Portugal, garments are created “using sustainable methods” to keep oceans clean, while putting community at the forefront, over 97% of the capsule has been “responsibly sourced” with 96% of pieces made using Econyl – the regenerated nylon yarn from pre and post-consumer waste material including fishing nets. All packaging is 100% recyclable.
100% of the ready-to-wear collection is manufactured using organic cotton, and recycled polyamide.
The second Let’s Swim drop is scheduled to launch this summer, and will focus on a men’s swim and beach wardrobe.
Summarising the overall vibe and feel of the brand, David says: “Let’s Swim ties together the idea of travelling to beautiful destinations and my fascination with sharks and aquatic life.”
“It celebrates the beauty of the human body and the wonders of the marine world cohesively, helping to change people’s misconceptions about sharks through cinematic stories from divers and conservationists.”
