South Korean outdoors brand Helinox has come to Europe. With a new flagship store in Paris, the brand is expanding its operation.
Helinox’s first European flagship store follows existing Creative Centres already in
Seoul, Busan, and Tokyo.
Helinox Creative Centre Paris (HCC Paris) opened on June 19, 2024 at 10 Rue du Perche, 75003, in a historic building built in 1830.
Unlike existing stores, HCC Paris will operate like a gallery, tailored to local characteristics, regularly introducing new collections, including collaborative products with other brands, offering visitors a unique experience whenever they visit. HCC Paris will also showcase a variety of artistic and cultural events.
The goal is to create a cultural hub centred around outdoor activities, highlighting both Helinox and the broader outdoor culture.
Helinox CEO Young Lah said, “We are thrilled to open our brand’s flagship store in the historic Marais district of Paris. We look forward to introducing Helinox’s diverse products and sharing our brand’s story with Parisians, French consumers, and all visitors to Paris.”
To celebrate the new flagship store, Helinox also dropped a collab with Fragment Design by renowned Japanese creator Hiroshi Fujiwara. The collection features select Helinox furniture and accessories and will be available at HCC Tokyo, HCC Seoul, and HCC Busan, with selected pieces also available online. The combination of dark navy and black is symbolic of fragment design’s colour scheme. The collection also includes tents, previously only exhibited but not sold at HCC Busan and HCC Tokyo, along with various furniture and special accessories.
You can find out more about HCC Paris on the Helinox website.
