Kim Kardashian’s shapewear brand, Skims, is set to open its first standalone UK store on London’s iconic Regent Street in summer 2026.
The flagship store will occupy a 12,000-square-foot space at 245–247 Regent Street, formerly home to Ted Baker, and has been secured with a 10-year lease from The Crown Estate.
This expansion marks a significant milestone for Skims, which has rapidly grown since its 2019 launch. The brand, co-founded by Kim Kardashian and Jens Grede, achieved a valuation of $4 billion in 2023 and reported $750 million in revenue that year.
The upcoming London store aims to offer an “immersive retail experience”, reflecting Skims’ commitment to connecting more personally with its UK customer base, which is its largest market outside the U.S..
Currently, Skims products are available in the UK through concessions at luxury department stores such as Selfridges and Harrods.
The new Regent Street location will provide the first opportunity for UK customers to experience the full range of Skims products in a dedicated retail space.
