Burberry has announced British singer-songwriter Olivia Dean as the new face of Burberry Her Parfum, marking a fresh chapter for the fragrance franchise.
The campaign unfolds across London, moving between the city’s urban energy and the open calm of its parklands. Set beneath wide skies, the visuals follow Dean as she draws inspiration from one of the capital’s most familiar sights: its starlings in flight.
“It’s all about being in the sky and feeling free,” Dean said. “About flying above everything and feeling untouchable.”
Dean also wrote and recorded the soundtrack for the campaign, adding a personal layer to the launch.
Burberry Her Parfum is positioned as a bold and expressive scent, rooted in individuality and self-expression. The fragrance opens with cherry and pear, before evolving into a warmer heart of amber, freesia, whipped cream and patchouli. It then settles into a soft base of vanilla absolute, moss and musk.
Visually, the fragrance arrives in a reimagined Burberry Her bottle. This time, it is finished in opaque deep pink glass with a matte texture. The outer packaging features flowing pink ribbons, reinforcing the sense of movement and softness seen throughout the campaign.
Burberry Her Parfum is available now at major retailers including The Fragrance Shop from £78.
