East London grassroots club Victoria Park Vixens have teamed up with micromobility brand Lime to launch a new limited-edition football kit. For the first time, fans can finally buy it too.
The collaboration marks Lime’s official sponsorship of the Vixens and introduces the club’s first kit release in three years. All proceeds from every shirt sold will go directly back into the team and grassroots women’s football.
A 90s-inspired football kit with streetwear appeal
Inspired by classic 90s football shirts, the new kit blends nostalgia with a modern London edge. Lime’s signature green is paired with the Vixens’ burgundy and gold, while a bold pop of pink adds a fresh twist.
As a result, the shirt feels equally suited to matchday and everyday wear sitting comfortably between performance kit and streetwear staple.
The drop taps directly into the growing ‘footballcore’ trend. As football shirts continue to dominate fashion and social media, this release lands at exactly the right time.
A cult East London football club with fashion credibility
Over the past few years, Victoria Park Vixens have built a loyal following thanks to their distinct approach to football culture. Not only are they known for their community ethos, but also for their fashion-forward kits.
Previous designs have gone viral and even featured in EA Sports FC. Consequently, the club has positioned itself at the intersection of sport, fashion and London culture.
Founded in 2019 via an Instagram call-out, the Vixens have since grown rapidly. Today, they run multiple squads across 5-a-side, 7-a-side and 11-a-side formats. In addition, they have expanded to include a men’s team.
However, like many grassroots women’s clubs, growth has outpaced resources — particularly when it comes to funding and kit production.
Why this Lime partnership matters
This collaboration goes beyond aesthetics. It directly supports a club that has spent recent seasons playing in mismatched kits due to limited resources.
For players, a proper kit is more than just clothing. Instead, it creates identity, unity and a sense of belonging — both on and off the pitch.
At the same time, Lime’s involvement feels authentic. After all, the brand is already embedded in London’s football scene, with players regularly travelling to matches via Lime bikes — especially around East London hubs like Hackney Marshes.
Where to buy the Victoria Park Vixens x Lime shirt
Right now, the Victoria Park Vixens x Lime limited-edition shirts are available for £45 via the club’s official Shopify store.
However, stock is limited. Given the club’s growing fanbase and the wider popularity of football shirts in fashion, the drop is expected to sell quickly.
Supporting grassroots women’s football in London
Every purchase helps support the future of grassroots women’s football. More specifically, funds will contribute towards kits, equipment and opportunities for players.
In a landscape where funding remains a challenge, collaborations like this make a real difference. At the same time, they offer fans a way to engage with the sport beyond matchday.
So, if you’re building a wardrobe that blends sport, culture and London identity, this is one shirt worth adding to your rotation.
