Vuori has quickly become one of the most-loved activewear brands, thanks to its soft fabrics, relaxed Californian style and comfortable fits. Its joggers, performance tees and lightweight layers have become staples for workouts, travel and everyday wear. Its focus on sustainability and understated look have also made it popular well beyond the fitness crowd.
If you love Vuori’s comfort-first approach but want more options — on price, performance or variety — there are plenty of brands like Vuori that offer the same mix of softness, stretch and simple design. Below are 12 of the best, each chosen for comfort, quality and a modern look.
12 Best Brands Like Vuori
1. Lululemon
Best for: Premium training kit, comfortable gym wear and everyday athleisure
Why it’s like Vuori: Innovative fabrics, premium fits and plenty of versatility.
Lululemon is often the first place people look for an alternative to Vuori, and for good reason. It offers a huge range of high-quality leggings, joggers and training tops, all built around softness and stretch. Its menswear is especially strong: the ABC trousers and Metal Vent Tech tees move easily between workouts and everyday wear, just like Vuori. Overall, it’s the closest match you’ll find.
2. Alo Yoga
Best for: Smart athleisure, yoga wear and fashion-led basics
Why it’s like Vuori: Soft fabrics, clean lines and studio-to-street styling.
Alo Yoga combines premium technical fabrics with a sleek, minimalist look. The brand has its roots in yoga, but its sweats, hoodies and loungewear are just as soft as Vuori’s. Its neutral colours and well-cut shapes work as well on the street as in the studio. If you want Vuori’s comfort with a more fashion-led feel, choose Alo.
3. Athleta
Best for: Inclusive sizing, everyday performance and sustainable fabrics
Why it’s like Vuori: Comfort-first design built for movement.
Athleta makes versatile activewear for low-impact training, travel and daily life. It’s slightly cheaper than Vuori without cutting corners on fabric quality or stretch. It’s also B Corp certified and committed to fair, sustainable manufacturing, which matches Vuori’s own approach. If you want softness, comfort and inclusive sizing from one brand, it’s a strong pick.
4. Rhone
Best for: Premium men’s activewear, performance tees and commuter trousers
Why it’s like Vuori: Smart design, technical comfort and a low-key look.
Rhone is a great choice for men who like Vuori’s understated performance wear. Its engineered fabrics, anti-odour technology and office-friendly cuts make it easy to wear in lots of settings. The joggers and tees have the same soft, stretchy feel Vuori is known for, with a slightly more performance-focused edge. The fit, finish and feel are very similar.
5. LSKD
Best for: Athletic streetwear and versatile gym kit
Why it’s like Vuori: Breathable essentials that work for training and everyday wear.
LSKD (pronounced “loose kid”) makes modern basics that work as well for training as for casual wear. Its tees, shorts and joggers use soft fabrics and flexible fits designed for real movement. It’s sportier than Vuori’s laid-back coastal style, but just as comfortable. If you want a more active look that’s still easy to wear, LSKD is worth a look.
6. Gymshark
Best for: Performance gym wear, sculpting leggings and relaxed sweats
Why it’s like Vuori: Comfortable, wearable and versatile.
Gymshark made its name with gym-focused performance gear, but its newer lifestyle ranges are much closer to Vuori’s style. Its workout pieces are more fitted and technical, while its sweatshirts, relaxed joggers and soft tees are just as comfortable for everyday wear. It’s also cheaper, making it a smart choice if you want Vuori-level comfort for less.
7. Beyond Yoga
Best for: Very soft leggings and premium loungewear
Why it’s like Vuori: Softness above everything else.
Beyond Yoga is known for some of the softest fabrics in activewear. If Vuori’s DreamKnit is your favourite, its Spacedye collection will feel instantly familiar. The brand also focuses on body-positive design, with inclusive sizing and supportive fits that feel good whatever you’re doing. If softness and a minimal look are your priorities, try this one.
8. Outdoor Voices
Best for: Colour-blocked activewear, low-impact movement and laid-back styles
Why it’s like Vuori: Casual, versatile and made for everyday activity.
Outdoor Voices is built around everyday movement, from dog walks to hikes to yoga, which is close to Vuori’s lifestyle-first approach. Its colour-blocked pieces are more playful, but the fabrics are soft, breathable and comfortable all day. It’s more colourful than Vuori, with the same relaxed feel.
9. On Running (On)
Best for: Well-designed running kit with soft, technical fabrics
Why it’s like Vuori: Premium materials, clean lines and lightweight comfort.
On is best known for its Cloud trainers, but its clothing is just as good. Its joggers and tees are very light and soft, with a minimalist Swiss look that suits anyone who likes Vuori’s clean style. Subtle branding and muted colours make everything easy to wear with everyday outfits.
10. Ten Thousand
Best for: Functional training kit and durable gym essentials
Why it’s like Vuori: High-performance gear with a clean, minimal look.
Ten Thousand is the go-to for athletes who want practical, heavily tested training kit. It’s more performance-focused than Vuori, but its simple shapes and quality basics feel just as polished. It skips flashy graphics and big logos, which makes it ideal for Vuori fans who want tougher, more technical kit that still looks simple.
11. Allbirds
Best for: Sustainable basics, breathable layers and eco-friendly loungewear
Why it’s like Vuori: Softness, sustainability and low-key everyday comfort.
Allbirds now does much more than its well-known wool trainers. Its merino tees, terry sweatshirts and relaxed joggers have the same softness and breathability as Vuori’s bestsellers. Its use of low-impact materials and openness about its carbon footprint also match Vuori’s values, making it a good fit for conscious shoppers who still want comfort.
12. prAna
Best for: Yoga basics, travel trousers and sustainable fabrics
Why it’s like Vuori: Relaxed shapes designed for movement.
prAna combines comfort, performance and sustainability. Its stretchy travel trousers, organic cotton tops and lightweight layers work just as well in the yoga studio as on a long-haul flight. Its long-standing focus on ethical materials and responsible sourcing is very close to Vuori’s, making it a natural choice for shoppers who care about both comfort and ethics.
Which Brands Like Vuori Are the Closest Match?
All 12 brands share Vuori’s comfort-first approach, but a few stand out:
- Lululemon – the closest overall alternative for fabric quality, fit and everyday appeal.
- Alo Yoga – just as soft and premium, with a more fashion-led style.
- Rhone – the best men’s alternative for smart, soft performance staples.
- Athleta – the strongest option for inclusive sizing and sustainability.
If softness matters more than anything, Beyond Yoga is the top pick.
FAQs About Brands Like Vuori
Which brands like Vuori are cheaper?
Gymshark and LSKD are the most affordable options on this list, and Athleta is slightly cheaper than Vuori.
What are the best brands like Vuori for men?
Rhone is the best men’s alternative, followed by Lululemon, whose ABC trousers and Metal Vent Tech tees are strong everyday options. Ten Thousand is best for more technical training kit.
Are there sustainable brands like Vuori?
Yes. Athleta is B Corp certified, while Allbirds and prAna both focus on low-impact materials and responsible sourcing.
Final Thoughts on Brands Like Vuori
Vuori combines soft fabrics, everyday versatility and understated premium style. But it’s far from the only brand doing comfortable activewear well. Whether you want more technical performance, more colour or a lower price, these brands like Vuori offer similar quality fabrics and a modern look.
The right choice comes down to what matters most to you: a more fashion-led look (Alo), more technical kit (Rhone), a lower price (Gymshark, LSKD) or maximum softness (Beyond Yoga). Whichever you choose, each of these 12 brands offers the relaxed comfort that makes Vuori so popular.
