More and more people are choosing to buy diamonds online over shopping in a bricks and mortar jewellery shop.
While it’s always nice to see pieces in person when you’re shopping for jewellery, there are several advantages to shopping for diamonds online.
It’s often cheaper to buy diamonds online, and high quality images and virtual 360-degree viewing technology means that you can now inspect diamonds more closely online than with the naked eye.
1. James Allen
US-based JamesAllen.com is one of the leading engagement ring and diamond jewelry online retailers in the world. They are popular for being able to easily custom design an engagement ring, their expert diamond knowledge, free worldwide shipping, and advanced technology that makes for a better experience when shopping online.
The company has a wide range of settings and certified diamonds in all shapes, sizes, cuts and clarities to choose from. You can sort the diamond results by price per carat and view 360-degree videos with magnification of each stone before you buy.
Rings and other jewellery including earrings, necklaces, and bracelets are available in just about every setting, metal, and design you could want. You can also customise your own jewellery piece with their virtual 3D preview tool which allows you to visualise the finished product before making a purchase.
JamesAllen.com
2. Blue Nile
Blue Nile is a US-based retailer but their reputation of excellent quality and service and worldwide shipping with insurance and VAT included makes them a great choice for buying diamonds online. There’s also a returns service with a 30-day money-back guarantee.
At Blue Nile, you can shop for loose diamonds by shape. Each individual diamond is clearly marked with price, carat, cut, colour, and clarity. There are 360-degree videos of each diamond so you can inspect them from every angle.
Blue Nile also offers a build-your-own service where you can select a diamond or pair of diamonds and choose the material and setting for your diamond ring, earrings, or necklace.
Bluenile.com/uk
3. Reve Diamonds
Based in London, Reve Diamonds has a Mayfair showroom where you can visit to view diamonds and jewellery in person. But it’s also possible to book a virtual appointment with a diamond expert via Zoom to discuss exactly what you’re looking for.
Reve offers a wide selection of loose natural, coloured, and lab-grown diamonds. You can easily shop by shape, carat, price, and other criteria.
There’s also an extensive collection of engagement rings in different styles, plus diamond wedding rings, earrings, bracelets, pendants, and necklaces.
All items are fully insured when they are sent out and there’s a 30-day return and refund policy if you’re not completely happy when you receive your diamond.
Revediamonds.com
4. Purely Diamonds
Nervous about making the right choice when you’re buying diamonds online? Purely Diamonds offers a “try before you buy” service. They will send out a replica silver sample ring set with cubic zirconia stones so you can see how your chosen diamond ring looks in person.
You can also book a virtual showroom appointment to get help and advice for selecting diamond jewellery and the opportunity to get a closer look at any piece you’re interested in.
Purely Diamonds doesn’t sell loose stones but there’s a bespoke design service where you can choose the carat and cut of the diamonds you want and have a custom design created.
There’s also an extensive selection of ready-to-order engagement rings, wedding rings, eternity rings, and other diamond and gemstone jewellery.
Purelydiamonds.co.uk
5. Samara James
Samara James is known for their modern diamond ring designs and high quality craftsmanship. They also offer a selection of vintage diamond rings, other diamond jewellery, and a bespoke design service.
Each diamond ring design on the Samara James website can be viewed as a large 3D model or on a hand, so you can get a better idea of how it will look. You can customise your ring by choosing the metal, carat size, clarity, colour, and cut. All rings are also available in half sizes for a perfect fit.
All deliveries are securely packaged and fully insured. Gift packaging is also available. If you want to be sure of your chosen ring design before you buy, you can use the free silver sample service. Returns are accepted within 60 days of delivery for a full refund.
Samarajames.com
6. Taylor & Hart
Taylor & Hart has some really unique ring designs on offer, such as their jelly sweet-inspired ring made from a yellow sapphire, rubies, and diamonds. Other rings feature rare diamond shapes such as pavé fishtail.
You can search for your diamond by price, carat, and even country of origin. You can then choose your own ring style, metal, and design features to create your own custom ring.
If you don’t want to design from scratch, you can browse the collection of pre-designed wedding and engagement rings. A 360-degree view of each ring allows you to see it from every angle, with zoomable photos of the real thing.
Not sure exactly what you’re looking for? Book a complimentary virtual consultation with a design consultant.
Rings come with a lifetime guarantee and there’s a 90-day returns policy along with free insured shipping worldwide and finance options.
Taylorandhart.com
7. Stefano Navi
Stefano Navi is an ethical luxury jeweller based out of the United States. Their products are artisanally handcrafted in New York, made exclusively with recycled metals and lab-grown diamonds. A third generation family jeweller, known for high quality and attention to detail. Their lab diamonds are IGI certified and all jewellery comes with complimentary shipping and 30 day returns.
Stefano Navi offers a variety of innovative products such as:
- Home Try On Kit: Have 6 engagement rings sent to your home, in a variety of diamond shapes, sizes, and gold colours, to help you pick out the perfect ring
- Stefano Preferred Program: Trying to propose with a ring she’ll like but want to keep it a surprise? Propose with a Stefano Preferred lab-grown diamond ring and take 180 days for exchanges and returns.
- Bespoke Jewellery: Stefano Navi offers bespoke and custom jewellery, with virtual consultations, to make your dream jewellery.
StefanoNavi.com
8. Dolphin Galleries
Dolphin Galleries is a high-end jewellery online store. They have been in the world of jewellery for more than 40 years and enjoy a massive customer pool of over 100,000 happy customers. Customised designer jewellery is the USP of Dolphin Galleries.
You can find a wide variety of diamond rings, earrings, and pendants designed by renowned jewellery designers and artists including Denny Wong, Nano Lopez, and Petraz. You can get personalised jewellery by connecting directly with the jewellery experts at Dolphin Galleries. You can also shop for diamond jewellery by cut, shape, setting, and colour.
