Let’s dive into the constantly changing world of streetwear fashion, where seasonal collections hold the key to setting trends. Where cargo pants and baseball caps are classic favourites that not only serve a practical purpose but also bring a stylish edge to the table.
In 2024, streetwear fashion has evolved from being viewed as a “subversive, subculture movement” that was only worn by skateboarders, surfers, and aspiring, eccentric artists to becoming a recognised way of life that is shaped by social media influencers and celebrities who set the newest trends.
The influence of the vibrant skate culture on streetwear fashion remains strong, even in today’s fashion landscape. From understated minimalism to bold avant-garde, streetwear fashion embraces a spectrum of styles, reflecting the diverse and dynamic spirit of this genre.
When it comes to streetwear clothing brands, high-quality materials and contemporary designs are the name of the game. These brands go above and beyond by teaming up with other industry leaders, creating exclusive collaborations that take luxury streetwear to new heights.
With so many athleisure labels out there, here’s our roundup of some of the city’s most established and exciting new and up-and-coming streetwear brands that every Londoner needs to know…
KCLOT
Kclot is a contemporary clothing label created with the intention of providing affordable, modern streetwear for its growing customer base.
Through championing an accessible approach to fashion, the brand offers must-have pieces that are perfect for those looking to inject a little bit of fun into their everyday wardrobe, with each item from the collection inspired by skateboarding, graffiti, and Asian culture.
By running its operations out of China and selling direct to customers, Kclot is able to keep prices impressively low without compromising on quality. The website hosts dozens of sub-brands, each with their own unique style and aesthetic, from cyberpunk to kitsch, making it easy to find something special that is sure to stand out.
IG: @kclot_official
82K Degrees
With its innovative and futuristic designs inspired by 90’s and 00’s hip-hop fashion, style, and culture, 82K Degrees is a U.K. premium streetwear brand like no other.
Founded and established in 2019 by London-based artist and entrepreneur Kojo Hammond, the 82K ethos is as aspirational as it is inspirational, with Hammond using his talents as a forward-thinking businessman and designer to encourage a whole new generation of aspiring creatives to be fearless when it comes to fashion.
As a trailblazing new company, 82K Degrees strength lies in its originality, with the collections daring and unapologetic use of bold colours, classic shapes, and eye-catching graphics fusing together to produce a unique capsule that holds undeniable commercial appeal. Product categories include t-shirts, hoodies, and joggers, with each genderless piece sporting the brand’s unmistakable monogram logo, presented in varying prints and styles.
IG: @82k_degrees
WEDNESDAY STUDIOS
Ultra-modern clothing company Wednesday Studios uses aesthetic minimalism, with touches of urban and street influence, to manufacture on-trend, super chic garments that appeal to devoted followers of fashion, all looking to achieve the perfect, laid-back athleisure look.
Inspired by vintage apparel, art, architecture, music, colour, and culture, the brands of-the-minute style cleverly takes historical fashion influences of the past and modernises them into something “contemporary and street,” with each piece in the collection either printed or embroidered in house by a member of the Wednesday Studios team.
As a business dedicated to being as sustainable as possible, the company seeks out ethically sourced products and garments, with over 50% of their stock using 100% organic cotton.
IG: @wednesdaystudiosofficial
THAMES MMXX.
THAMES MMXX is the brainchild of English artist and model Blondey McCoy, who, through fashion and visual content creation, brings to life his endless artistic inspirations via a specially curated collection of stylish streetwear pieces and accessories.
Having first developed an affiliation with street culture as a young teen growing up in London, skateboarding on the South Bank, and hanging out with members of the streetwear brand Palace, much of Blondey’s THAMES label encapsulates all aspects of his life, adopting an ‘art meets skateboard culture’ style aesthetic to produce imaginative and innovative collections that are guaranteed to stand the test of time.
IG: @thames
Forty Clothing
As an independent brand born from the belief that “inspiration is all around us if we’re willing to open our eyes and hearts to see it,” Forty Clothing is a super creative fashion label that prides itself on producing high-quality, ethically made streetwear with an edge.
Initially inspired by a simple drawing produced by company owner Harry Miller’s 3-year-old son, the team describes their fresh and unique garments as a coming together of ideas, combined with an obsession with telling stories “through the creation of images.”.
IG: @fortyclothing
DIRTYHALO
DIRTYHALO is a London based unisex streetwear brand that aspires to create edgy and contemporary clothing for people who love to be “comfortable yet stylish” while on the go.
Founded in 2020 by real life couple Kyia Johnson and Ross Sands, the super inclusive line caters to all body types, shapes, and sizes and is primarily made up of oversized hooded sweatshirts and classic grey jogging bottoms, each of which can be easily and effortlessly mixed and matched with existing pieces you may already have in your go-to, street-inspired capsule wardrobe.
As a new and emerging fashion label with a clear creative vision and ethical purpose, Johnson and Sands have doubled down to produce a striking visual identity for DIRTYHALO, with the brand’s bold logo and distinctive lettering style emblazoned across each piece featured in the collection, ensuring garments are instantly recognisable to customers, both old and new.
IG: @dirtyhalostudios
Philip Logan
