Long gone are the days when we turned to our favourite glossy magazine to see what trends were in store for the New Year. Now, the public holds a fashion forecast in their hands, and TikTok is where it’s all happening.
With a new year comes a wealth of new fashion phases. Though some are only destined to stick around for a month or two, others will shape fashion for the long haul.
So, what exactly do we predict for 2023’s TikTok fashion trends? Below, we have listed the top 6 trends that we think are set to take over our feeds this year.
Designer dupes
This is a trend that we’re already seeing dominate the world of TikTok makeup. Towards the tail end of 2022, there was a boom in videos recommending affordable makeup ‘dupes’. These are earning their hype by brilliantly replicating the products of well-known luxury names.
Since makeup dupes are already viral, it only makes sense that we predict the same for a fashion-based alternative.
We’re expecting to see high street versions of runway outfits, thrifted charity shop finds that resemble new designer releases, and budget alternatives to high-end handbags dominate the designer fashion dupes category.
An end to luxury lifestyle content?
This immersive luxury content, offering a glimpse into almost completely inaccessible lives of excess, has always had a huge following. But, current shifts suggest that this trend will plummet in ‘23.
In particular, this prediction follows a video (with over 4.5 million views) created by the TikTok fashion influencer @lydiamillen. She was widely criticised for saying that, since her heating was broken, she’d be ‘checking into the Savoy’ and making ‘full use of their wonderful hot water.’
So, could this symbolise an end to immersive luxury content, where the idea of watching the unattainable loses its charm?
#MaximalistStyle
Minimalism and clean lines dominated style in the 90s, the reinvention of which was one of 2022’s biggest trends.
But, in 2023, we’re expecting to see TikTok fuel an all-out revolt against minimalist fashion.
After all, the platform has always been all about showcasing creativity at its boldest.
Through the #MaximalistStyle tag, fashion influencers are creating looks that are fearlessly, unapologetically loud.
Excited by the concept of maximalism? Some great TikTokers to follow include @evelilycp and @saracampz, both of whom have a huge following of loyal maximalists.
Indie sleaze
Alongside the all-out approach of maximalism, we’re also predicting a resurgence of the indie sleaze aesthetic.
If you’re unfamiliar with the term, indie sleaze first rose to fame during the Tumblr era of the mid-2000s. To characterise the noughties party style, think smudged eyeliner, messy hair, sloughy ‘fits, ripped clothes, black leather, khaki green, grunge-y plaid and beanies (you get the vibe).
Modern goth
There are no prizes for guessing where the inspiration for this trend came from.
The monumental popularity earned by the Wednesday series, of course, has fuelled an influx of modern goth fashion.
These include everything from smokey eye makeup, to gothic cross prints, black lace and tulle used every which way.
And, as you’d expect from TikTok, creators are showcasing this style in an exceptional range of variety.
At the helm of this trend is the iconic @sammijefcoate_ (although she was pioneering gothic fashions long before Jenna Ortega).
Colour theory
Although it might be too science-heavy for some, the use of colour theory has already intrigued a rapidly growing following, and it’s set to make some serious waves in 2023.
Colour theory is a way of determining how best to pair colours, based on the colour wheel. There are many ways you can do this, including pairing complementary colours, split complements, colour shades or primary colours.
It strikes the perfect blend of science and artistry – a pairing which TikTok content can’t get enough of.
To learn more, check out @maxinewylde, as she explains and showcases colour theory beautifully.
