Sharmadean Reid MBE is a British Jamaican entrepreneur, and founder, CEO of Beautystack.
Having graduated from Central Saint Martins in 2005, with a degree in Fashion Communication and Promotion, Reid worked as a brand consultant and stylist before launching her own nail bar, WAH London.
In 2018 she founded Beautystack, a unique beauty marketplace which uses social networking to generate bookings for independent business owners. In 2020, the brand evolved into The Stack, a female-focused online media outlet and membership platform, which combines innovative journalism with Reid’s “signature sense of community spirit”.
We caught up with Sharmadean Reid for the latest edition of our ‘My London’ interview series.
Favourite neighbourhood:
Clerkenwell.
Favourite place for brunch:
I don’t eat brunch. I have breakfast at Granger & Co. and lunch at St. JOHN Restaurant.
Best coffee in London:
Mouse Tail or Prufrock.
Favourite gallery or museum:
The Barbican, John Soane’s and Tate Britain.
Tell us a secret:
There is a mini Stonehenge in Lea Valley near the canal by Chatsworth park.
Favourite place to shop:
Alex Eagle, Liberty and Browns Fashion.
Favourite place to find inspiration:
History Books.
Best London destination for a date:
The Ned – it’s low lit, buzzy, sexy and the rooftop views are insane.
Favourite park:
Hyde Park or Highgate Woods.
Favourite food market:
Your sanctuary in the city:
What inspires you?
Future Me.
This season I’m loving:
Hello Sunday lip balm.
