Aimee-Lou Wood announced as the face of Levi’s UK for SS22

A brand synonymous for its timeless denim that continues to be adopted by countless generations, Levi’s pays homage to the archives this season through the introduction of the 501 90s – a style that offers a more relaxed fit through the seat and the leg, and that’s designed to capture a “casual, relaxed look with just the right amount of attitude”.

Captured in a playful film and series of stills, Aimee brings the collection life by taking fans on a style journey showcasing her “forever favourite uniform: Levi’s Jeans and a nice top”.

Aimee Lou Wood | Jeans and a Nice Top | Levi’s

Commenting on the collaboration, 27-year-old Wood says in a press release: “If my mum taught me one thing, it’s that you need jeans and a nice top – and that’s basically it. I’ve come to rely on my trusty pair of Levi’s jeans and a nice top for any occasion. It’s a look that never goes out of style and can be worn time and time again – you can dress it up, dress it down, be yourself, all in a failsafe pairing. My first pair was obviously the 501 – Classique! I’m thrilled to see a makeover of the fit this season with the introduction of the 501 90’s. The gift that keeps on giving and only gets better with age.”

Whilst Anit Van Eynde, VP Brand Marketing Levi’s Northern Europe adds: “Jeans are such an important component of women’s wardrobes today. Levi’s created the first ever blue jean for women in 1934 and over time Levi’s® has always been front and centre when it comes to style and individuality. Levi’s have evolved beyond a piece of clothing to become an expression of identity, enabling women to feel strong, confident, and most importantly happy in who they are. We’re delighted to have Aimee as part of the family, showcasing her favourite ways to wear denim again-and-again, with a new spin each time. ”

The full SS22 collection worn by Aimee Lou Wood can be purchased online at Levi.com, via the Levi’s 247 App and in-store.