French designer eyewear brand, bloobloom have announced they are to open 5 new stores in London.
In a move that will see them expand their UK property portfolio further (the independent company already occupy retail spaces in Carnaby Street and Marylebone Village) the new outlets will open in Westfield White City, Covent Garden, Battersea Power Station, Canary Wharf and Kings Road.
Bringing a air Parisian attitude and elegance to the capital, the first of the new stores will open in Westfield, White City and will be located on the first floor, next to Swatch and near to Adidas, H&M, L’Occitane en Provence and the newly opened Sephora. Designed to ensure customers have a “premium experience”, the space boasts a sizeable 800 sq ft, and will include two sight test rooms, which will offer free eye tests in a private space.
All of the new stores will house bloobloom’s full collection of spectacles and sunglasses, and will offer customers the full experience from walk-in eye examinations with in-house opticians, adjustment and repair services as well as personalised style advice.
In a press release announcing news of the brands expansion, bloobloom co-founder Abbas Manai says: “London is the perfect location to launch bloobloom’s expansion as it’s such an iconic shopping destination. The city is where our target customer is and where we can tap into new customers. We are pleased with our current stores which gave us the confidence to expand to these additional areas in London where we can see a demand for our product. Our aim is to change, shape and develop the eyewear industry in the most efficient and affordable way. Our ‘Pair for a Pair’ scheme, as well as rewarding our returning customers with ‘Pay What You Can’, makes the brand stand out within the market. We want our brand to thrive on giving people cost-effective eyewear that is sustainable and stylish and are excited about the next chapter in the brand’s growth strategy”.
As an independent brand committed to bringing eyewear innovation to consumers across London at affordable prices, bloobloom offers a range of women’s and men’s glasses with popular styles from Traveller, to Daydreamer, to Londoner and Designer. All glasses are handcrafted frames and made from sustainable materials.
