Logistics provider DHL has announced details of its latest fashion collaboration, in partnership with South African shoe company, Veldskoen.
Having surprised the world back in 2016 by teaming up with Vetements to produce a DHL tee which walked the Paris runway, the German company continues its quest to ‘surprise and delight’ the fashion community with the launch of the DHL x Veldskoen Dear Everyone campaign.
DHL x Veldskoen: Dear Everyone
Each pair of footwear included in the DHL x Veldskoen ‘Dear Everyone’ collection pass through 66 pairs of hands, handcrafted in Durban, South Africa, and features a mural on the side panels by local artist, Reggie Kumalo, that incorporates the campaign messaging as well as subtle South African references.
There are just 365 pairs of the bespoke, handmade shoes up for grabs, which were unveiled in London on March 17th, and will be on display at Selfridges for four days within two exclusive branded windows.
The limited edition shoes will be available for purchase via a drop lottery system, with those customers wanting to own a pair having until April 15th to register interest at DHLxVeldskoen.com.
Megan Collinicos, VP Marketing, DHL Express Sub Saharan Africa explained in a statement: “For decades, we have made designers and fashion labels more successful worldwide, by creating tailor-made shipping solutions and using our unique logistics network to connect them with a greater, global audience.”
“Following our successful fashion collaborations across Europe, North America and Asia, we wanted to find an African brand for our next exciting collaboration. Veldskoen created a modern take on an iconic South African shoe by adding a pop of colour to the soles and laces, and have built up an impressive customer base across the globe since their inception in 2016. And we’ve been working with the team at Veldskoen over the past few months to reinvent the traditional veldskoen yet again.”
Whilst Veldskoen CEO, Nick Dreyer adds: “When DHL approached us with an idea to collaborate on a limited edition shoe to highlight South African fashion, it was a no-brainer for us. Their previous fashion projects really pushed the boundaries with some unexpected pairings, so being selected as the first African brand for the next collaboration was super exciting. There were instant synergies between our two brands, the most obvious one being the desire to make a difference in the communities in which we operate.”
