Grind has dropped a limited-edition collection with Lazy Oaf.
The two London brands are partnering up for an exciting new collab that’s sure to make customers happy.
Lazy Oaf is the streetwear brand famous for its bold graphics and irreverent style, Gind is the cult coffee brand we can’t get enough of. They’ve now partnered to bring Lazy Oaf’s bestselling Happy Sad graphic on Grind products.
The collaboration is inspired by Lazy Oaf’s appreciation of life’s good days and bad days, depicted in their bestselling Happy Sad graphic that has become an iconic feature of the brand’s style. Uplifting your daily coffee ritual, the print appears on a Grind tin, mug, socks, and long-sleeved tee.
The tee is available in sizes XS-3XL, and the limited-edition tin comes free with subscription orders; customers can choose from Grind’s home-compostable pods, ground coffee, or whole bean coffee for inclusion in their tin.
The launch campaign features a cast of members of the Grind and Lazy Oaf teams as they take to Brighton beach for an ocean dip. The campaign creative celebrates the collaboration’s “Strong Stuff” mantra, reminding us to find time to do the things that make us feel good amidst the day’s ever-changing mood.
David Abrahamovitch, Founder & CEO of Grind, said: “With our shared East London roots and mutual love for collaboration, this partnership with Lazy Oaf has brought together two independent London brands with a shared passion for using business as a force for good.”
Gemma Shiel, Founder & CEO of Lazy Oaf, said: “Grind x Lazy Oaf has been a dream project for me. The line ‘Made of Strong Stuff’ represents two grass root East London brands joining forces, as well as that helpful kick coffee gives to fuel our creative endeavours.”
Prices range from £10 to £44, and the collection is available at Grind.co.uk and select locations.
Shop the collection here: https://grind.co.uk/collections/lazy-oaf
