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Superdry teams up with Beabadoobee to launch AW21 campaign

Beabadoobee Beabadoobee

Superdry has teamed up with Filipino-British singer-songwriter Beabadoobee to curate an edit of her favourite styles from the brand’s Original & Vintage offering.

As a collaboration that aims to bring to life two visions for what looks are hot this Autumn/Winter, the edit features a classic mix of “collegiate varsity styles”, combined with the Superdry’s hand-drawn graphics and vintage-inspired designs.

Inspired by Beabadoobee’s love of layering, and the British clothing company’s unique jacket silhouette, the collection pairs contrasting prints and textures to create a throwback punk aesthetic.

Superdry x Beabadoobee

https://www.instagram.com/p/CVi5BHUI8tL/

Commenting her own personal style and overall vision for the edit, the BRITS Rising Star and BBC Sound of 2020 nominee says: “Honestly, I dress for comfort. I wear whatever I feel most comfortable in and whatever makes me feel more confident. Confidence is key.”

Reflecting its push to become more sustainable, Superdry currently boasts the biggest recycled fill outerwear collection on the planet – the brand’s AW21 jackets, featured in the line, are all designed using recycled materials.

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