Iconic supermodel Naomi Campbell stars in the new Burberry campaign, showcasing the evolution of the British fashion house’s TB Summer Monogram collection, designed by Chief Creative Officer Riccardo Tisci.
Designed to celebrate the “optimism of a new season and the spirit of summer”, the third iteration of the TB Summer Monogram Collection is to feature bucket hats, shades of blue, relaxed pants and strappy tie-on triangle bikini tops.
In an editorial created to help bring the futuristic collection to life, Campbell is seen striking poses in a minimalistic terrain wearing stand-out pieces from the streetwear-inspired line.
Shot by fashion photographer Danko Steiner, with styling by Catherine Baba, the campaign aims to represent the ways in which our lives straddle both “digital and in-person reality” with the fusion of traditional photography and CGI art.
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Commenting on the campaign, Campbell said in a press release: “It’s magical working with Riccardo. He always has such a unique vision and continually manages to bring another facet out of me, pushing me to do things I don’t think I can do. Working with Burberry is also always such an honour. It’s a British institution and has been since it started in 1856 – in a way, you feel like you’re representing your country. I feel that British style and attitude always lead the trends. We don’t just wear it, we live it.”
Tisci added: “The collection captures that optimistic feeling of summer and that feeling of constant momentum – the excitement for what’s next. And so, for the campaign, I couldn’t think of anyone better than my incredible friend Naomi Campbell.”
