Harrods has welcomed its first-ever padel apparel brand, PULCO, bringing a fresh mix of sport and style to the famous London store.
Once considered niche, padel is now one of the UK’s fastest-growing sports. Its rise has also influenced fashion, with activewear moving beyond the court. Leading this trend is PULCO, a London-based brand inspired by the sport’s origins in Acapulco. The label has now made its Harrods debut with a collection that combines performance and lifestyle pieces.
At the centre of the line is the AIRCON Shirt. It is made from ultra-lightweight Italian fabric that wicks away moisture quickly. As a result, it offers players exceptional comfort and breathability during play. However, the brand is not only about performance. Its wider collection blends function with clean, understated design.
The range includes hoodies, technical shorts, cotton tees and premium accessories. Each piece is designed to move easily from padel matches to everyday life. In addition, standout collaborations such as the Pulco x Cimoro Backpod (£480) sit alongside essentials like the Coordinates Cotton Tee (£40) and Fleece Sweatpants (£80).
“This is a milestone not just for PULCO, but for padel itself,” said founder Joe Middleton. “We want to show that performance and style can exist side by side — and Harrods is the perfect stage.”
Creative Director Igo Theo Ian added:
“Padel has always been about innovation, friendship and rebellion. That spirit runs through everything we design.”
PULCO at Harrods
Shoppers can now find a curated selection of pieces in-store and online at harrods.com. Key items include:
-
AirCon Playing Shirt (£85)
-
Matrix Playing Shirt (£70)
-
Stowaway Hoodie (£125)
-
Men’s Cancun Shorts (£75)
-
Vent Gilet (£140)
-
Padelista Cotton Tee (£40)
-
Pulco x Cimoro Cap (£65)
Padel continues to grow in popularity across the UK. As a result, PULCO’s arrival at Harrods feels timely. The launch places the brand at the heart of the sport-luxe trend, appealing to both players and fashion-conscious shoppers.
Discover more at pulcostudios.com.
